Rezound is a brand of headphones made for gamers who enjoy the dynamic and binaural audio that gaming headphones provide but also high quality audio that music enjoyers prefer. Often times, these types of headphones are not good for the other, so Rezound was created as dual functioning headphones. The idea of "turning on" and "turning off" is used here much like turning on a computer or turning off your brain to relax. The duality aspect is carried over in the branding, using both color and shapes to indicate the two different modes.